Really enjoyed this one, Estia especially your point about how consumer-led growth creates faster feedback loops and deeper user love.
We’re building something in that space with Beatnickel. It is a platform for musicians that starts with creator tools (tour manager, setlist builder, gear discovery, etc.) and grows into a community and reputation network. It's fascinating to see how companies like Synthesia and ElevenLabs took a similar path from consumer to hybrid use cases. We’re aiming for something similar, with cultural impact as a core outcome.
Would love to exchange thoughts if you're curious! Great read as always.
Really enjoyed this one, Estia especially your point about how consumer-led growth creates faster feedback loops and deeper user love.
We’re building something in that space with Beatnickel. It is a platform for musicians that starts with creator tools (tour manager, setlist builder, gear discovery, etc.) and grows into a community and reputation network. It's fascinating to see how companies like Synthesia and ElevenLabs took a similar path from consumer to hybrid use cases. We’re aiming for something similar, with cultural impact as a core outcome.
Would love to exchange thoughts if you're curious! Great read as always.
Oli Olsen